Jungle 8 Unveils New Brand Identity for Teen to Teen, New York ...

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Current layout has hurdles

...“In my case, I’m fully-functioning.

I drive and walk.

I do have difficulty with my balance, though, and all I have to say about that is, ‘Thank goodness for handrails.’” Currently, the YMCA is split into several levels.

The lobby is above street level, the locker rooms are on the lowest level and workout classrooms are on the second floor.

And to get to the pool?

Well, it’s a maze of steps and hallways.

There is an elevator, but it’s a freight elevator and is what Eddy refers to as “unreliable.” There is a service ramp located on Jackson Street, but it is not up to code and has a steep incline.

“If people need to use the ramp, they have to call ahead to have someone let them in,” said Eddy, standing at the top of the ramp.

“But look at it.

It’s too steep for a wheelchair.” Both Sherry Pardini and Laura Huffman, both of Chesterfield, use canes to get around and said they often have difficulty using the facilities.

“I had a hip replacement, and it’s actually good exercise for me,” said Pardini positively.

“It is a bit difficult to get to the pool which I use for therapy, though.” Huffman, a disabled veteran who suffers from severe back injuries, said she has great difficulty with all the steps.

“I struggle,” she said.

“The fact you have to go down steps to get to the locker room then come back up on different levels to get to the ...

Brown and Cameron in image duel

... Brown recently cast aside years of reserve to reveal a more human side, shedding a tear during a television interview as he talked about the loss of his child.

He has also sought to benefit from his serious reputation by belittling Britain's glib, celebrity culture - drawing a line between him and former public relations man Cameron.

"It is a remarkable culture where people appear on television and are famous simply for the act of appearing on television," he said in an interview in April.

Cameron, 40, is admired as an effective communicator but waverers still await solid policy initiatives before the next election, expected in 2009.

An urbane and self-confident product of Britain's most exclusive private school Eton, Cameron insists "character is far more important than policy".

"I am distrustful of the grand plan.

It's not me," says Cameron in a far cry from the conviction politics of Margaret Thatcher who changed Britain and kept the Labour party out of power for 18 years.

So who is winning the branding war?

For Max Clifford, Britain's leading public relations guru, the jury is still out.

"Most of the Conservatives I know see Cameron as someone who is inventing himself as he goes along.

With Thatcher you knew what you were getting," he said.

"Gordon Brown is certainly not someone you warm to from a personality point of view.

But in most people's eyes he ha...

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